Shawfield Tyre Advertising
blogBusiness gurus often recommend increasing advertising budgets in times of recession — those who cut back are likely to see their market share reduced not only in the short-term, but also when the recession lifts. Nevertheless, firms that would like to save money, might want to take advice from the tyre man in Shawfield Industrial Estate who has been littering the area with his homemade signs.
They begin around five hundred yards away with simple capitalisation and an arrow.
Then continue with some vertical type, in dramatic red.
Worried that the word ‘TYRES’ with an arrow isn’t quite enough, our man becomes more descriptive.
Tip 1: always make your sign bigger than the road sign!
Tip 2: two signs are better than one.
Alas, one sign has now fallen down.
No bother, there’s always more where that came from.
Obviously becoming more sophisticated, our man here jazzes things up with a red border.
When I finally get to the hallowed destination, I can barely see anything because of the low winter sun.
But, then, yes! I reach my goal and . . . it’s closed.